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PACKAGING DESIGN

Rungta's

Rungta's a well-known name in Tea industry, now entering the packaged foods category. We at Itu Chaudhuri Design explored various design routes for three products—namkeen, pasta and dry fruits. Here are two design routes from my archive.

Modern, playful and energetic

Patterns bringing a sense of movement by varying the density of elements. Three product recognised by bold shapes and playful typography.

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Namkeen.gif
Pasta.gif
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Tradition, quality and trust

Heavy type and slanted lines. Together, they evoke reliability, tradition and standards. The gold badge proclaiming the use of best ingredients.

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Namkeen-2.gif
Pasta-2.gif
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